The Marketing Strategy
The marketing strategy for our products, particularly those for pharmacies and NHP stores, has been developed to maximize the marketing efforts for companies and distributors. Phytonutrient Canada realizes that direct product promotion and advertising activities must be administered by professionals who are familiar with their business environment. Phytonutrient Canada therefore leaves to each distributors promoters the products in the geographic area for which they are responsible. Phytonutrient Canada is also aware that the costs of natural health marketing products and drugs are significant. The profit margins left to distributors by Phytonutriment Canada reflect the marketing strategy.
However, this approach have some limitations. A significant portion of the promotion and work support for distributors and retailers must still be done by Phytonutrient Canada. The company therefore offers its distributors and their retailers a website of exceptional scientific quality, participation in major exhibitions and trade fairs, scientific training for their sales staff and those of their retailers, scientific support material and participation in specific promotions. Phytonutrient Canada also provides an ongoing support to customers who use the products by answering questions from them. To this end, the Scientific Committee shall ensure the scientific validity of the answers given.
The Canadian market for Phytonutriment Canada products we sold are available under the name PC (Phytonutriment Canada). We are constantly looking for new distributors across the country. It is also possible to distribute our products under your own private label. To do this, minimum quantities of purchases per order are negotiated and you must provide us with the labels and packaging boxes in which your products will be presented.
It should be noted that under either our PC brand or your private label, the products are exactly the same and have the same Health Canada product licence numbers.
Phytonutrient Canada is known for its website and for its presence at major specialized exhibitions. This approach has already led to agreements with distributors in Poland, Japan and China.
Our requirements for those who import our products
We first require our distributors to have our products accepted by the regulatory authorities in their territory and then to promote them. We will discuss the amount of a first order and annual purchase quotas will be set for a first five-years period. Only these prerequisites are required. Our terms of sale are for the first year at least, 50% upon order and 50% upon delivery to the carrier chosen by the foreign distributor on Canadian soil. Finally, we require that advertising of our products be strictly limited to the scientific facts we publish on our website, particularly for the uses permitted by Health Canada for each product.